The Erasmus Marketing Institute (EMI) provides marketing education to executives through various educational executive programs and inspiring masterclasses. In addition, EMI works on issues and research assignments concerning strategic marketing for clients.
Successful marketers add something to the lives of their customers. Only then will a lasting, valuable relationship with the customer be created.
Customer knowledge and value creation are increasingly found in large databases: at the intersection of marketing and big data analysis.
Strategic marketing through intelligent applications in big data is the domain of EMI.
Do you want to update and / or broaden your marketing knowledge? The following themes are covered in our executive programs:
- the translation of business strategy into marketing strategy
- formulating a disruptive marketing strategy
- meet with growth hacking
- Data validation and growth strategies from data analysis
- Combining marketing objectives with social objectives
- (re) knowing of different decision models
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All our forms of education and specific assignments naturally use our knowledge in the field of marketing (strategy) and data analysis.
In addition, we are always interested in the scientific added value of our activities.